SENEKELA - Market intelligence service for farmers

January 2012
January 2019
Project cost
25 000 € /an
Role in the project
Market and ICT expert






Cashew Cereal Fertilizer Gum arabic Shea Corn Millet Rice Sesame

Main goals

SENEKELA is a package of services proposed by Orange Mali to Malian farmers or their representatives and accessible via mobile phone. These services aim at enhancing the productivity of the farms and at providing information in order to allow farmers to market their production in better conditions.

Specific objectives

  • Implementation of the data collection system (market price for agricultural products) and their modelling in a database
  • Implementation of an Information Service by Orange named SENEKELA on 4 agricultural chains (cashew, shea, onion, maize) through the USSD service and a call center of agricultural advisors. It includes a data collection system of market prices on products and their modeling in a data base


Orange clients and Malian farmers

Related people

Project Officer

Ousmane N'Diaye

Holder of a Master II in "Economic intelligence and competitive strategies" from the University of Saint Serges in Angers, he brings his expertise in market analysis (Mali), supporting producers' organisations and organic farming development

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ICT Business Developer / Agriculture and Market / Ivory Coast

Serge Kedja

Engineer in Advanced Information Systems (University of Bejaia, Algeria), MSc in Information Technologies (University of Bournemouth, United Kingdom) and Alumni Chevening, he specializes in design, development, management and the capitalization of digital solutions for agriculture in Africa.

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Project Officer

Pierre Ricau

Holder of a Master Degree in "Agricultural Development and Economic Policies" from the Institute of Development Studies (IEDES), Paris 1 Panthéon Sorbonne University and AgroParisTech. He brings his expertise in agricultural market analysis (especially cashew, sesame, shea, cocoa, hevea, corn, rice and onion), development of agro-food sectors, training engineering and consultancy on public agricultural/agro-industrial policies

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Project Officer

François Griffon

Holder of a Master's degree in "Sustainable Farming and Agri-food Systems in the South", specialised in "Markets, Organization, Quality and Services" from Montpellier SupAgro - Institut des Régions Chaudes (IRC), he brings his expertise in sector and value chain analysis, market studies, quality management and farmers' organisations services and support

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Project Manager

Julien Gonnet

Holder of a Professional Master II in Sustainable Development from the University of Geneva and a Master I in Geography from the University of Jean Moulin, he brings his expertise in project building and project management on agricultural markets, the use of ICT within the agriculture sector, the implementation of certification (organic, fair...) and engineering training

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