COCOCONS - Feasibility study for the creation of a company combining agro-food and conservation on vanilla and cocoa in the MaMaBay landscape in Madagascar

November 2021
January 2022
Role in the project
Industry & environment expertise




Agriculture Agroforestry Forest Market


Cocoa Vanilla

Main goals

A fully developed feasibility study evaluating a forest friendly company's proposal for the management of sustainable cocoa and sustainable vanilla in the MaMaBay landscape

Specific objectives

SO1. Identify recommendations for the legal and organizational business set-up (taking into account that the NGO WCS wishes to have a significant shareholding position in the company)
SO2. Evaluate market opportunities as well as customer potential
SO3. Establish a risk assessment about major issues (logistics, quality and quantity of products…) with mitigation strategies
SO4. Estimate of the initial financial investment and a projection of a mid-term profitability will conclude the analysis to evaluate the viability of the initiative

Related people

Project coordinator / Forest & REDD+ / Madagascar

Christian Olivier Mahefa

Holder of a Specialized Higher Studies Diploma in Natural Resources Management and Environment (Option: Conservation Manager) and a Masters in Management Sciences, he has 20 years of experience in the management of Protected Areas (marine and terrestrial). He has held various positions providing him with solid experience in the field of administrative and financial management, budget and human resources management, advocacy, development of public or private partnerships and rural development

Project Manager / Forest & REDD+ / Madagascar

Ny Avy Andriamisaina

Forestry engineer, specialized on "Ecosystem and Biodiversity" and graduated from ESSA (Madagascar), she joined the team with her skills in biodiversity conservation, forest management and natural resources management. With her experience in assessing threats to protected areas, TNRM (Transfer of Natural Resources Management) and community support in conservation, she contributes to the implementation of different projects.


Cédric Rabany

Holder of a Master of Science, "Agricultural Engineer and territories development" from the Institut Supérieur d’Agriculture (ISARA Lyon), he brings his expertise in agro-food/agricultural sectors' analysis and development, strengthening of supplychain actors (producers, private/public actors, agro-food industries...), socio-economic analysis of agricultural chains and his great knowledge of companies in these markets

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Value chain project manager / Agriculture & Market / France

Léo Godard

Agronomist with a degree from the French National School of Agricultural Science and Engineering of Toulouse (INP ENSAT), he works on the analysis of agroindustrial projects and provide consultancy for promoters and investors of agro value chains. He also provides technical assistance and consultancy for small to large scale agricultural to switch to organic or regenerative practices

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