FAIRMO – Feasibility study/support IB-Arôme / Oriane in the implementation of a "fair trade" approach

April 2017
September 2017
Project cost
5 000 €
Role in the project
Sector expertise




Agriculture Agroprocessing Market


Main goals

Study the feasibility and support IB-Arôme / Oriane in the implementation of a "fair trade" approach on 15 Aromatic and Medicinal Plants (PAM): verbena, rose, mint, bitter orange, etc ...

Specific objectives

  • Identify relevant products for fair trade certification
  • Propose the most relevant references (ESR, FairForLife, FairWild, FLO, ...)
  • Identify steps for compliance
  • Accompany compliance


IB-Aroma / Oriane Producers / gatherers of 15 products (AMP - Aromatic and Medicinal Plants)


R1. Products are identified
R2. Remedial actions are identified and implemented
R3. Audits are carried out and make it possible to obtain the certificate


A1. Study the practices of Oriane and IB Arôme in terms of purchasing and relationship with the producers (products, volume, number of producers, negotiations, prices, contracts, location, etc.) in order to elect the most interesting products (regardless of demand)
A2. Study the demand by product (what products? What customers? What are the "fair trade" expectations?), including discussions with IB-Arôme / Oriane salespeople to identify different buyers’ trends, the types of certificates requested, the frequently asked questions about IB Arôme suppliers ....
A3. Align the "Fair Trade" strategy with IB-Arôme's quality strategy (relationships with producers, contracts, traceability, invoicing, prices, etc.), for some actions of the quality strategy overlap with the certifications’ specifications
A4. Write recommendations as to the action strategy: which products should be selected, which referential should be favored (Fairtrade Labeling Organization, ESR or other), which actions should be implemented (human, technical and financial sizing)

Related people

Project Manager / Agriculture & Market / France

Julien Gonnet

Holder of a Professional Master II in Sustainable Development from the University of Geneva and a Master I in Geography from the University of Jean Moulin, he brings his expertise in project building and project management on agricultural markets, the use of ICT within the agriculture sector, the implementation of certification (organic, fair...) and engineering training

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