ASMADA - Scoping process on possible sourcing in Madagascar for the company Decléor

September 2017
December 2017
Project cost
15 000 €
Role in the project
Project evaluation






Helichrysum Vetiver


Main goals

To assess the sourcing potential of essential oils with ASMADA


R1. Evaluate the impact on communities and the environment of the actions financed by Decléor / L'Oréal and implemented by Asmada

R2. Assess Fitamasi and Floramad's production and delivery capacities of essential oils that interest Decléor / L'Oreal

R3. Identify other business opportunities (local or international) that should be further developed to increase people's incomes

R4. Check the compatibility of the proposed actions with the Nagoya Protocol and ensure their positive impact on the environment

R5. Propose a comprehensive project that integrates social actions and fosters the development of a sector based on quality components


A1. Standard evaluation of the actions carried out within the sponsorship: environmental actions (reforestation) and social actions (support for schools, care, access to water). This post-project evaluation is based on a history of several years of collaboration between the brand and its partner

A2. Technico-economic evaluation of the sourcing potential. This is a prospective evaluation that will identify the human, technical, economic, organizational and environmental potential of the partners targeted by Asmada: Fifatamasi (producers organization) and Floramad (local distiller). Althought there already is a market potential driven by L'Oreal's demand of specific components, the study must also consider other local and international markets regarding agricultural products, harvesting or handicrafts.

Related people


Cédric Rabany

Holder of a Master of Science, "Agricultural Engineer and territories development" from the Institut Supérieur d’Agriculture (ISARA Lyon), he brings his expertise in agro-food/agricultural sectors' analysis and development, strengthening of supplychain actors (producers, private/public actors, agro-food industries...), socio-economic analysis of agricultural chains and his great knowledge of companies in these markets

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