KAREN - Shea sector commercial prospection mission in North Mali - Commercial Capacities Building Project (PRCC)

October 2015
November 2015
Project cost
7 000 €
Role in the project
Shea expertise




Organic Agriculture Agroprocessing Market



Main goals

Improve the impact of AVSF / PRCC Mali’s project by studying the shea sector and opportunities that will help improve women producers’ income

Specific objectives

  • Shea market training
  • Analyzing the production of 6 POs
  • Identify market opportunities


Six POs of women producing shea butter


R1. Improve the Direction Nationale du Commerce et de la Concurrence (DNCC)’s understanding of the shea butter international market (especially in Europe), according to the segments concerned (conventional, organic and / or fair trade), the type of products (refined or unrefined), their use (cosmetology, agri-food, pharmacology, etc.) and other characteristics (chemical, physical, organoleptic, packaging, ...)
R2. Target market opportunities and potential buyers according to the characteristics of the butter produced and marketed by the six POs (partners of PRCC C2 Mali). Assess potential improvements which can be obtained with the project’s support, especially in terms of hygiene / quality

Related people

Project Manager / Bioenergy & Waste / France

Loïc Simonnot

Engineer in international agro-development from ISTOM, he has high-level expertise recognized by both the public and the private sector, in the shea sector: producers’ organizations, production, processing, marketing and on reducing environmental impacts of processing

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Associate Expert

Soungari Sekongo

Engineer in Tropical Agronomy from the CIED, option "plant production", he brings his expertise in agricultural markets analysis, advising-supporting actors, vegetable production and supporting professional agricultural organizations (management, capacity building)

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