PACHA 2 - Advice for the development of the Chakra label in Ecuador

February 2024
April 2024
Project cost
14 500 €
Role in the project
Value-chain expertise




Agriculture Organic Agriculture Agroecology Agroforestry Market

Main goals

Provide advice to strengthen the international development of the label and the strengthening of the current functioning of the network for its development

Specific objectives

SO1. Market study and analysis of the international potential of the Chakra label with the aim of defining priority markets and building an appropriate development, diversification, distribution and positioning strategy.
SO2. Evaluate the current functioning of the Chakra Corporation to establish avenues for strengthening, particularly on the management model, the economic model and the management of the label.
SO3. Support the long-term development vision of the label and more generally of the company through a workshop.

Related people

Value chain project manager / Agriculture & Market / France

Léo Godard

Agronomist with a degree from the French National School of Agricultural Science and Engineering of Toulouse (INP ENSAT), he works on the analysis of agroindustrial projects and provide consultancy for promoters and investors of agro value chains. He also provides technical assistance and consultancy for small to large scale agricultural to switch to organic or regenerative practices

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Project officer / Agriculture & Market / France

Pierre Ricau

Holder of a Master Degree in "Agricultural Development and Economic Policies" from the Institute of Development Studies (IEDES), Paris 1 Panthéon Sorbonne University and AgroParisTech. He brings his expertise in agricultural market analysis (especially cashew, sesame, shea, cocoa, hevea, corn, rice and onion), development of agro-food sectors, training engineering and consultancy on public agricultural/agro-industrial policies

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Agronomist value chain tasks officer / Agriculture & Market / France

Ali Hatimy

Agronomist graduated from AgroParisTech and a dual degree from Sciences Po - Paris School of International Affairs, Master in International Development - he brings his expertise on agricultural value chains (cocoa, cashew nuts, hazelnuts), on agricultural advice, agroforestry and local agro-food processing. Multilingual (French, English, Moroccan and literary Arabic, Spanish, Portuguese and Turkish), he also has an expertise on the geopolitical contexts and agricultural policies of North Africa and the Middle East: Morocco and Turkey in particular


Cédric Rabany

Holder of a Master of Science, "Agricultural Engineer and territories development" from the Institut Supérieur d’Agriculture (ISARA Lyon), he brings his expertise in agro-food/agricultural sectors' analysis and development, strengthening of supplychain actors (producers, private/public actors, agro-food industries...), socio-economic analysis of agricultural chains and his great knowledge of companies in these markets

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