PACHA 2 - Advice for the development of the Chakra label in Ecuador

Start
February 2024
End
April 2024
Project cost
14 500 €
Role in the project
Value-chain expertise
chakra.jpg Download the PDF file

Countries

Ecuador

Fields

Agriculture Organic Agriculture Agroecology Agroforestry Market

Partners

Corporación Chakra

Main goals

Provide advice to strengthen the international development of the label and the strengthening of the current functioning of the network for its development

Specific objectives

SO1. Market study and analysis of the international potential of the Chakra label with the aim of defining priority markets and building an appropriate development, diversification, distribution and positioning strategy.
SO2. Evaluate the current functioning of the Chakra Corporation to establish avenues for strengthening, particularly on the management model, the economic model and the management of the label.
SO3. Support the long-term development vision of the label and more generally of the company through a workshop.

Related people

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Value chain Task Officer / Agriculture & Market / France

Léo Godard

Agronomist with a degree from the French National School of Agricultural Science and Engineering of Toulouse (INP ENSAT), he works on the analysis of agroindustrial projects and provide consultancy for promoters and investors of agro value chains. He also provides technical assistance and consultancy for small to large scale agricultural to switch to organic or regenerative practices

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Task Officer / Agriculture & Market / France

Pierre Ricau

Holder of a Master Degree in "Agricultural Development and Economic Policies" from the Institute of Development Studies (IEDES), Paris 1 Panthéon Sorbonne University and AgroParisTech. He brings his expertise in agricultural market analysis (especially cashew, sesame, shea, cocoa, hevea, corn, rice and onion), development of agro-food sectors, training engineering and consultancy on public agricultural/agro-industrial policies

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Value chain Task Officer / Agriculture & Market / France

Ali Hatimy

He holds a dual degree from AgroParisTech and Sciences Po Paris, as well as a master’s in international development, and brings expertise to both value chain structuring projects…

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Co-Director

Cédric Rabany

Holder of a Master of Science, "Agricultural Engineer and territories development" from the Institut Supérieur d’Agriculture (ISARA Lyon), he brings his expertise in agro-food/agricultural sectors' analysis and development, strengthening of supplychain actors (producers, private/public actors, agro-food industries...), socio-economic analysis of agricultural chains and his great knowledge of companies in these markets

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