BFONIO - Support for the commercial development of the fonio sector in Burkina Faso
Partners
Main goals
The APROSSA Afrique Verte/Artisans du Monde project support the actors of the sector (producers, rural pilers and urban processors) in the promotion of fonio through the improvement of production and processing techniques in order to increase its attractiveness and its consumption in urban areas. This support can not have significant impacts without a significant increase in demand, ensuring a profitable and stable outlet for producers
Specific objectives
Realization of a fonio market study to prepare the implementation of a Fonio Commercial Development Plan
Beneficiaries
Fonio stakeholders in Burkina
Results
R1. Local demand needs to be better characterized, qualitatively and quantitatively
R2. Distribution channels and their constraints need to be better known and understood
R3. Trade and marketing capacity building should also be tailored to market demands and changing demand
R4. Market study carried out as a support for the preparation of the Fonio Commercial Development Plan
Activities
A1. Approximately 60 surveys were conducted among processors, distributors and restaurateurs in the main urban centers (Ouagadougou and Bobo-Dioulasso) and Burkina Faso production areas (Orodara and Banfora)
A2. Qualitative and quantitative analysis of demand
A3. Analysis of supply and understanding of distribution channels
A4. Proposal of a marketing mix plan and the identification of action levers for the definition of a coherent commercial strategy
Related people
Cédric Rabany
Holder of a Master of Science, "Agricultural Engineer and territories development" from the Institut Supérieur d’Agriculture (ISARA Lyon), he brings his expertise in agro-food/agricultural sectors' analysis and development, strengthening of supplychain actors (producers, private/public actors, agro-food industries...), socio-economic analysis of agricultural chains and his great knowledge of companies in these markets
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Julien Gonnet
Holder of a Professional Master II in Sustainable Development from the University of Geneva and a Master I in Geography from the University of Jean Moulin, he brings his expertise in project and studies building and management on agricultural markets, the use of ICT within the agriculture sector, the implementation of certification (organic, fair...) and engineering training
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